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Suid-Afrikaanse mediadekking van die 1992 Olimpiese Spele : 'n kwalitatiewe ondersoek

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dc.contributor.author Steyn EF en
dc.date.accessioned 2016-09-22T07:16:36Z
dc.date.available 2016-09-22T07:16:36Z
dc.date.created 1993 en
dc.date.submitted 1995 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/10114
dc.description.abstract The nature, scope and content of the media coverage of the 1992 Olympic Games by a selected number of South African newspapers (Sowetan, Beeld and The Star) and television channels (TV 1 and CCV) were critically analyzed. It was found that press coverage in the three daily newspapers was extensive with relatively little difference in the general portrayal of the Games, not only as an important sporting event, but also as a significant news topic in terms of the country's political and cultural transformation. The analysis also highlighted the news value of topics such as the Games as peace facilitator, the incidence of drugs and money dealing at the Games and the possibility that South Africa might host the Games in 2004 vis-`a-vis other events of national importance which took place in South Africa at the time of the Olympic Games. Television coverage of the 1992 Games was described inter alia in terms of audience composition, narrative structure, program scheduling, advertising sponsorship and TV broadcast sponsorships. In general it was found that South Africa's media system was capable of handling a major international sporting event such as the 1992 Games, both in terms of technical expectations and generally expected professional journalistic criteria. en
dc.language Afrikaans en
dc.subject Communication science en
dc.subject Journalism and the press en
dc.title Suid-Afrikaanse mediadekking van die 1992 Olimpiese Spele : 'n kwalitatiewe ondersoek en
dc.type Masters degree en
dc.description.degree MA en


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