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'n Vertikaal ge"integreerde bemarkingstelsel vir dro"ebone in Suid-Afrika

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dc.contributor.author Malan DE en
dc.date.accessioned 2016-09-22T07:16:43Z
dc.date.available 2016-09-22T07:16:43Z
dc.date.submitted 1995 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/10274
dc.description.abstract An overview of the present marketing channel for dry beans is given and serves as background information to the study. The theory of marketing and marketing channels is discussed. A model for a marketing channel is developed and certain marketing channel strategies are proposed, based on the model. The study has been undertaken amongst dry bean producers in all the major dry bean producing areas. The information was gathered by means of a survey. The proposed marketing channel is aimed mainly at the functions and activities of the dry bean producer as an integral part of the marketing function. en
dc.language Afrikaans en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title 'n Vertikaal ge"integreerde bemarkingstelsel vir dro"ebone in Suid-Afrika en
dc.type Masters degree en
dc.description.degree MBA en


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