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Mission '70 and attitude change : a social psychological study

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dc.contributor.author Crawford-Nutt DH en
dc.date.accessioned 2016-09-22T11:53:30Z
dc.date.available 2016-09-22T11:53:30Z
dc.date.created 1973 en
dc.date.submitted 1975 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/140694
dc.description.abstract The decision of the Christian churches to hold a community-wide evangelistic campaign in Johannesburg and certain neighbouring Reef towns during the year 1970 provided an opportunity for measurement to be made of the conversions or changes of religious attitudes which were expected to occur in the target population as a result of such a campaign. In order to achieve its objective of reaching with its message the whole population of the areas mentioned, the organizers of Mission '70, as the campaign was known, attempted to recruit 10 000 "evangelists" from among the members of the churches concerned. Message would be drawn from the lower, less affluent strata. It was decided to investigate the change of attitude that would occur in a church-oriented population drawn from the less affluent group. A field study using a one-group pre-test- post-test design with safeguards against threats to the internal and external validity of the investigation was decided upon. A stratified random sample of 100 subjects was drawn, and three attitude measures were administered at times so removed from the period of Mission '70 activity as to keep the subjects unaware that they were part of an investigation of the effects of the Mission. As well as attitude change, the study attempted to assess the inter-relationships among such variables as sex, age, education, home language, church attendance, and participation in the activities of the Mission. The results showed that only on the scale measuring attitude towards the church was there a significant change of attitude in the population. There was a significant difference in the change of attitude towards religion of the two language groups, but since the scale also correlated significantly with the social acquiescence scale the meaning of the change could not be accepted unequivocally. It was concluded that Mission '70 came short of its objective and that this failure may have been due in its turn to a failure of the organizers of the Mission to conduct the campaign according to their original plans. en
dc.language English en
dc.subject Psychology en
dc.subject Social psychology en
dc.subject 025 Sociology en
dc.title Mission '70 and attitude change : a social psychological study en
dc.type Masters degree en
dc.description.degree MA en


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