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Die bemarking van Suid-Afrikaanse dro"e tafelwyn in die republiek met verwysing na sekere wetlike aspekte

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dc.contributor.author Louw JA en
dc.date.accessioned 2016-09-22T11:53:43Z
dc.date.available 2016-09-22T11:53:43Z
dc.date.created 1973 en
dc.date.submitted 1974 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/140952
dc.description.abstract Investigates various legal aspects of the marketing of dry table wine in South Africa. The marketing of dry table wine is placed in the context of the wine industry and viticulture. The different laws which directly affect the production and marketing of dry table wine are analysed, and their influence on price, promotion and distribution discussed. Attention is given to the interdependent relationship between a business and elements in its task environment, as well as to the application of this theory to the wine industry. The process of price fixing, as decision variable, is described, as is control over distribution. Specific legislation to regulate misleading advertising is discussed. It is found that, as several organisations currently apply legal measures in the wine industry, the restructuring of the industry could be necessary in order to make it more systematic. en
dc.language Afrikaans en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.subject 022 Law en
dc.title Die bemarking van Suid-Afrikaanse dro"e tafelwyn in die republiek met verwysing na sekere wetlike aspekte en
dc.title.alternative The marketing of South African dry table wine in the republic with reference to certain legal aspects en
dc.type Masters degree en
dc.description.degree MBL en


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