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The role of the agency type organisation in the South African economy : the strategy requirements in adapting to change

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dc.contributor.author Strzybny PE en
dc.date.accessioned 2016-09-22T11:54:25Z
dc.date.available 2016-09-22T11:54:25Z
dc.date.submitted 1973 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/141886
dc.description.abstract The problem faced by companies when operating purely as agents is described. The dilemma revolves around the external environment, and the greater degree of uncertainty due to factors beyond their control. Another company which possesses a blend of agency and manufacturing, is more stable, because they exercise more direct control over external factors. Socio-political-economic aspects, concerning the development of a country are discussed. As the infrastructure developes, and the country approaches the age of mass-high consumption, (Rostow's approach), the agent will find it more difficult to continue operating in his traditional role. Aspects of strategy theory, conceptualised by various authors: Ackoff, Ansoff and Katz are discussed. The importance of a proper marketing plan to capitalise on any changes perceived, is indicated. A practical framework, to evaluate and compare various strategic postures follows. It is used to discuss companies A and B. A has continued to operate in the same way over the last 30 years, whilst B has decided upon a manufacturing programme to run concurrent with its agency division. The expansion of B is more stable operation; whilst minimising risk to a certain extent, also has a lower profitability than A. Recommendations have been made: to improve the immediate position of A, new products and services must be catered for and products to new markets, must be extended; alternatives for the medium-long term, are suggested: a blend of manufacturing and trading, to produce those products being imported through A's intermediary; a separate development company, responsible for investigating new products and services for existing and new markets should be considered; the total service concept (including stevedoring, clearing and forwarding company and shipping) to handle all the products should be considered and the process should be offered to exporters. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Management economics en
dc.subject 009 Economics en
dc.title The role of the agency type organisation in the South African economy : the strategy requirements in adapting to change en
dc.type Masters degree en
dc.description.degree MBL en


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