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A loyalty segmentation model for the South African men's retail credit fashion industry

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dc.contributor.advisor Machado R, Mr en
dc.contributor.author Metelo-Liquito AD en
dc.date.accessioned 2016-09-22T11:54:30Z
dc.date.available 2016-09-22T11:54:30Z
dc.date.submitted 2000 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/141988
dc.description.abstract This study proposes a loyalty segmentation model for the South African men's retail credit fashion industry. Retailers operate in a highly competitive market where competitors strive for share-of-wallet of the same customer. The likely victor in this battle is the retailer who best understands customer needs, purchase behaviour and utilises this information to influence customer's spending patterns. <BR><BR> The research method comprised a postal survey to randomly selected customers. The process included the construct of the loyalty model which comprised four input models, namely the Competitiveness, Brand Experience, Referral and Credit Appeal models as well as a number of customer demographics. <BR><BR> The Desert scenario, where extreme conditions exist, is used as the analogy for the Segmentation model, with four macro segments (Desert, Oasis, Sand Storm, Rain Clouds) being used to categorise respondents along two criteria, namely that of Value and Relative Risk. Segment characteristics are used to segment the retailer's database. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Models for decision making and operational research en
dc.title A loyalty segmentation model for the South African men's retail credit fashion industry en
dc.type Masters degree en
dc.description.degree MCom en


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