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The impact of the identification process and the corporate social responsibility process on the effectiveness of multiracial advertising in South Africa

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dc.contributor.author Johnson GD en
dc.date.accessioned 2016-09-22T08:10:14Z
dc.date.available 2016-09-22T08:10:14Z
dc.date.submitted 2008 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/21508
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title The impact of the identification process and the corporate social responsibility process on the effectiveness of multiracial advertising in South Africa en
dc.type Doctoral degree en
dc.description.degree PhD (Management) en


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