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The profit maximising pricing model

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dc.contributor.author Jackson CW en
dc.date.accessioned 2016-09-22T08:13:08Z
dc.date.available 2016-09-22T08:13:08Z
dc.date.created 1986 en
dc.date.submitted 1988 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/24975
dc.description.abstract The profit maximising pricing model can be used to determine the profit maximising output level in all market structures. The theoretical part proved the assertion that some competitors in some oligopolistic market structures do have pricing discretion and do have scope for the use of the profit maximising pricing model in setting prices. The examination of the empirical evidence of two major studies supports these conclusions of our theoretical analysis. The Dollery (1983) study found some correlations between market structure and some factors which could influence pricing policy but not between the actual application of pricing practices in the form of cost-plus versus market related methods and market structure. The American and Canadian study went futher and concluded that trying to explain pricing decisions based on market structures proved to be "naive". This shows that the oligopolistic market structure does not, per se, excluse the use of the profit maximising pricing model as alleged by Garrison (1985). en
dc.language English en
dc.subject Accounting en
dc.subject Cost Accounting en
dc.subject 002 Business economics en
dc.title The profit maximising pricing model en
dc.type Masters degree en
dc.description.degree MCom en

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