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A study of the attitudal and behavioural aspects of South African consumers to store brand food products as opposed to generic brand and established brand food products

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dc.contributor.author Gaudron CF en
dc.date.accessioned 2016-09-22T06:26:39Z
dc.date.available 2016-09-22T06:26:39Z
dc.date.created 1998 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/4684
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title A study of the attitudal and behavioural aspects of South African consumers to store brand food products as opposed to generic brand and established brand food products en
dc.type Masters degree en
dc.description.degree MTech en


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