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The automotive aftermarket - the implications for the petroleum companies

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dc.contributor.author Cross GR en
dc.date.accessioned 2016-09-22T09:16:11Z
dc.date.available 2016-09-22T09:16:11Z
dc.date.created 1972 en
dc.date.submitted 1972 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/51924
dc.description.abstract Undertakes a practical study of the Aftermarket, to assess the potential and to scrutinize the justifications put forward by oil companies in support of their actions. The aim is to understand the Aftermarket and the long term implications for the oil companies themselves. While only BP, Shell and Trek are actively involved in the Aftermarket, other companies have investigated it. Initially the companies launched a series of Car-Care products which were largely manufactured from petroleum by-products. This was followed by a range of luggage and outdoor-living and picnic requisites. Shell then ventured into the wholesaling of service and replacement parts. Service and technical back-up from the suppliers has proved to be a problem. A lack of test marketing coupled with inaccurate forecasting, has often resulted in excess inventory. There are a number of behavioural aspects involved when considering the Aftermarket. In analysing the results of the Aftermarket to date, it is obvious that a number of the original objectives were not achieved. Profitability is suspect. Attempts to build traffic and attract motorists into the autoshops could cause driveway congestion and jeopardise the sale of traditional products. The Department of Commerce and the Motor Industries Federation have taken a negative attitude, while licensing, hours of business and the restriction of driveway selling have limited its development. The Aftermarket has considerable theoretical potential. However, restraints peculiar to South Africa suggest that this potential will not be realized. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title The automotive aftermarket - the implications for the petroleum companies en
dc.type Masters degree en
dc.description.degree MBA en


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