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Techniques and application of marketing research with reference to South Africa

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dc.contributor.author Rosenberg CT en
dc.date.accessioned 2016-09-22T09:16:13Z
dc.date.available 2016-09-22T09:16:13Z
dc.date.created 1972 en
dc.date.submitted 1973 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/51953
dc.description.abstract Examines the more important points to consider when undertaking market research. A brief introduction is given to clarify what marketing research actually embraces. The report describes the two main types of data (primary and secondary data) and outlines the systematic approach to the problem-solving process. Methods of sampling are divided into two main categories, namely judgment and probability samples. The report provides an introduction to elementary sampling theory and discusses the relative merits of various sampling designs. The stage of development of marketing research in South Africa and in particular the extent to which various techniques are used by different sectors of the economy is considered. In a competitive market, marketing research could well be one of the main ways to maintain a competitive advantage, and as such its value to management cannot be over-emphasised. Sources of information available to the businessman in this country and also the expenditure incurred by different sectors are discussed. Problems encountered, many of them peculiar to South Africa, are examined. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Models for decision making and operational research en
dc.title Techniques and application of marketing research with reference to South Africa en
dc.type Masters degree en
dc.description.degree MBA en

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