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An examination of a driver/salesman selling system used in a bottling company

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dc.contributor.author Wright MR en
dc.date.accessioned 2016-09-22T09:16:13Z
dc.date.available 2016-09-22T09:16:13Z
dc.date.created 1972 en
dc.date.submitted 1973 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/51962
dc.description.abstract In this idiosyncratic study, the researcher weighs the advantages of a driver/salesman system operated by a soft drink bottling company against those of an envisaged pre-selling system. His cautious implied conclusion is that the former system appears to be the better, although it is admitted that instead of finding an answer, the methodology used only served to reveal more questions. The comparison is done on the basis of a cost comparison, although he unequivocally states that determining future costs is a matter of crude assumption. Essentially, the report comprises a systems approach analysis, utilizing the capacity of the driver/salesman as focus. An in-company questionnaire is used to compile a model of task elements and the relative times taken to accomplish these. According to the researcher, "the most important finding of the report is that there is no driver/salesman's capacity, as such"... although "this is not to suggest that a capacity (based on given inputs) cannot be calculated". This conundrum is somehow held to be explicable by the unstartling fact that "the company itself has control over the determinants of a driver/salesman's capacity". en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title An examination of a driver/salesman selling system used in a bottling company en
dc.type Masters degree en
dc.description.degree MBA en


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