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The future development of the wholesalers serving the South African black market

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dc.contributor.author Rubinstein BR en
dc.date.accessioned 2016-09-22T09:16:43Z
dc.date.available 2016-09-22T09:16:43Z
dc.date.submitted 1979 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/52669
dc.description.abstract This report sets out to examine the future development of the wholesalers serving the South African Black market. The study was carried out by interviewing top executives involved in Black retailing and wholesaling, and through the examination of all available market research on the topic. The report starts by looking at the size and location of the Black market and then at the expenditure patterns of Blacks. It then looks at the beliefs and attitudes of Blacks as they impact on consumer behaviour. The retailers trading to Blacks are examined from the point of view of the retail functions, legal restrictions on Black traders and the future of Black retailers. Wholesaling is defined and examined from the point of view of the function of the Wholesaler to both manufacturer and retailer with a section on the South African wholesaling environment. It is felt that owing to a lack of capital and a lack of sophisticated retail experience, will be forced to provide training to the Black retailers. Further, it will be necessary for the wholesalers to slowly adjust their product mix as Black tastes change. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Management economics en
dc.title The future development of the wholesalers serving the South African black market en
dc.type Masters degree en
dc.description.degree MBA en


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