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A marketing strategy for a building construction company

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dc.contributor.author Lister RJB en
dc.date.accessioned 2016-09-22T09:16:50Z
dc.date.available 2016-09-22T09:16:50Z
dc.date.submitted 1980 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/52826
dc.description.abstract Designs a marketing strategy for a building construction company so as to satisfy identifiable client needs. In preparation for designing the marketing strategy and as background, the major characteristics, problems, organisational forms and methods of obtaining work are described. The various components involved in the marketing of construction services are outlined. The client's needs, the buying decision and client's attitudes towards package deals and promotion are detailed by market research. A marketing strategy is developed. Target segments are recommended for the various types of building contractors serving the non residential market, followed by a recommended policy for the product price, promotion and delivery. It is found that in many cases client needs are not being effectively satisfied and clients are not happy with the services received from contractors. The report indicates that scope exists for contractors to market their services. The report recommends that contractors adopt a marketing orientated approach to their business and not the frequently used product orientated approach. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title A marketing strategy for a building construction company en
dc.type Masters degree en
dc.description.degree MBA en


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