Abstract:
This report establishes in broad terms whether increased tourism should be used as a vehicle for economic development in Cape Town and the South Western Cape. In addition it appraises the existing structure and organisation of the local industry. It also determines to what extent the accepted methods of development and promotion are employed. Where appropriate suggestions are made for the better utilisation and future development of the resource base. Most of the theory developed is based on research done an international basis by foreign organisations. The local industry is appraised and evaluated using information available in South Africa and Cape Town and, in particular from interviews with persons closely associated with tourism in the region. The beautiful scenery coupled with the many historical and cultural features make Cape Town a very attractive tourism package. Research indicates that, in the absence of natural resources required for further industrial development, tourism could well be considered as a method of providing economic growth in the region. Essentially the infrastructure is sound, whilst some careful attention needs to be paid to improve the supporting services. Probably the most significant finding is that the organisation of tourism is considered to be inadequate. On a national level there seems to be no clear policy and consequently no guidance, co-ordination and control. This inadequacy cannot be effectively countered at a municipal level, especially since the local organisation is not geared for all the duties required of a body responsible for the full development and promotion of a region.
