DSpace Repository

Citizen band radio in South Africa

Show simple item record

dc.contributor.author Ward PJ en
dc.date.accessioned 2016-09-22T09:16:52Z
dc.date.available 2016-09-22T09:16:52Z
dc.date.submitted 1980 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/52859
dc.description.abstract This study describes CB (Citizen Band) radio as a communications medium, with reference to the different types of set marketed in South Africa and the accompanying accessories market; investigates the theory of the diffusion of new products into society; applies aspects of human communications theory to the use of CB; describes, within the framework of marketing research theory, the formulation, execution and analysis of two mail surveys of distributor and user profiles undertaken; and makes predictions regarding the shape and dimensions of the CB Cox product life-cycle curve with recommendations for a marketing strategy for the distributors of CB equipment. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title Citizen band radio in South Africa en
dc.type Masters degree en
dc.description.degree MBA en


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record