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Citizen band radio in South Africa

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dc.contributor.author Ward PJ en
dc.date.accessioned 2016-09-22T09:16:52Z
dc.date.available 2016-09-22T09:16:52Z
dc.date.submitted 1980 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/52859
dc.description.abstract This study describes CB (Citizen Band) radio as a communications medium, with reference to the different types of set marketed in South Africa and the accompanying accessories market; investigates the theory of the diffusion of new products into society; applies aspects of human communications theory to the use of CB; describes, within the framework of marketing research theory, the formulation, execution and analysis of two mail surveys of distributor and user profiles undertaken; and makes predictions regarding the shape and dimensions of the CB Cox product life-cycle curve with recommendations for a marketing strategy for the distributors of CB equipment. en
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title Citizen band radio in South Africa en
dc.type Masters degree en
dc.description.degree MBA en

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