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An evaluation of the potential for gtc manufacturers to use database marketing techniques in order to establish a communication programme with traders who purchase their products from third parties

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dc.contributor.author Parker CJL en
dc.date.accessioned 2016-09-22T09:17:34Z
dc.date.available 2016-09-22T09:17:34Z
dc.date.submitted 1989 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/53826
dc.language English en
dc.subject Business administration / Business leadership en
dc.subject Management and information systems en
dc.title An evaluation of the potential for gtc manufacturers to use database marketing techniques in order to establish a communication programme with traders who purchase their products from third parties en
dc.type Masters degree en
dc.description.degree MBA en


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