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Die effek van subliminale suggestie

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dc.contributor.author Du Toit JD en
dc.date.accessioned 2016-09-22T09:55:03Z
dc.date.available 2016-09-22T09:55:03Z
dc.date.created 1986 en
dc.date.submitted 1987 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/65094
dc.description.abstract Subliminal perception is a controversial phenomenon which has generated a heated debate since the first claims in the popular press that people could be affected by stimuli of which they were not aware. These claims stimulated a large amount of subsequent research. However, only a few of these studies were reported in the literature. After a review of the research, McConnell, Cutler, and McNeil (1958) concluded that the effectiveness of subliminal stimulation had been greatly overrated. Since 1958 evidence for the unconscious discrimination of meaning has accumulated slowly, and various researchers have shown that stimuli presented below the awareness threshold, could have specific effects on behaviour. These effects were measured by means of projective tests, drawings, free associations, checklists, and psychophysical responses. No objective evidence for the registration and decoding of the subliminal stimulus in the brain has yet been found. The aim of this study was therefore to attempt to establish whether a subliminal stimulus is registered and decoded in the brain, and specifically in such a way that the subliminal suggestion could be recalled by the subject under specific circumstances. Hypotheses by Fiss (1966), Silverman (1982), and Dixon (1982) suggest that a subliminal suggestion bypasses the critical judgement and reality testing of the conscious mind and has an effect an the subconscious, similar to a hypnotic suggestion. In this study it was therefore hypothesized that hypnosis would provide a means of obtaining primary evidence of the subliminal stimulus from the individual. As an alternative it was also hypothesized that a list of associative stimuli would assist the subjects in identifying the correct subliminal stimulus, if hypnosis proved to be unsuccessful. A group of six subjects who were highly susceptible to hypnosis was selected from a sample and stimulated with an auditory subliminal suggestion. The subjects were then hypnotized to determine whether they could recall the suggestion under hypnosis. After the hypnosis the subjects were asked to identify the correct subliminal suggestion from the list of 10 associative stimuli. The results showed that none of the six subjects could recall the subliminal suggestion under hypnosis. One subject could identify the correct subliminal stimulus from the list of associative stimuli and this subject's subsequent behaviour could be attributed to the meaning of the subliminal suggestion. Alternatively, the behaviour could also have been due to other variables. None of the other five subjects showed any subliminal effects. It was concluded that hypnosis proved not to be effective in gaining primary evidence for the registration of a subliminal stimulus. The associative stimuli were also not very effective, although the results were not entirely negative. It was also concluded that further research was needed to identify the variables affecting the susceptibility to subliminal suggestion, and to investigate the relationship between subliminal suggestion and the subconscious. en
dc.language Afrikaans en
dc.subject Psychology en
dc.subject Depth psychology en
dc.title Die effek van subliminale suggestie en
dc.type Masters degree en
dc.description.degree MA en

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