A measurement of client satisfaction with services provided by Radiopark studios to internal clients

Abstract

Determines the service quality perceptions of the internal clients who use Radiopark Studios' facilities. This is important because Radiopark Studios now competes with outside facilities. Internal clients can hire studio facilities and personnel from different production houses. The aim is to find out if there are gaps between the internal clients' service expectations and the services delivered by Radiopark Studios. The following sections were investigated: booking office; production assistants; radio block (studios); technicians; radio main control; security and reception; and marketing. The main findings are that there are gaps between the service received by Radiopark Studios' internal clients and the service they would like to get. Radiopark Studios' internal clients are receiving inconsistent service in that some clients are dissatisfied with the service delivery while others are satisfied.