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Franchising as a mechanism for economic empowerment in South Africa

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dc.contributor.advisor Macdonald JD, Dr en
dc.contributor.author Jonson JM en
dc.date.accessioned 2016-09-22T10:15:38Z
dc.date.available 2016-09-22T10:15:38Z
dc.date.created 1998 en
dc.date.submitted 2000 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/81145
dc.description.abstract The purpose of this study is to theoretically and empirically examine the potential of franchising to act as a mechanism for economic empowerment. It explores the perceptions of franchisers, franchisees and financial institutions in regards to the current state of the franchise industry in order to assess the extent to which franchising does or does not act as a mechanism for economic empowerment. Conclusions have been drawn to correlate the theory and th4 empirical analysis of the surveys that were undertaken. It has been found that in many ways, franchising may act as a mechanism for economic empowerment but there are factors that inhibit the role that franchising can play in promoting this form of entrepreneurship. Where these negative factors have surfaced, a methodology has been presented in order to minimise such effect. en
dc.language English en
dc.subject Economics en
dc.subject Economics of development/Upliftment en
dc.title Franchising as a mechanism for economic empowerment in South Africa en
dc.type Masters degree en
dc.description.degree MSocSc en


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