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The response of small informal firms to global trends: the case of clothing stalls at the Essenwood Craft Market

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dc.contributor.author Dunne N en
dc.date.accessioned 2016-09-22T10:15:41Z
dc.date.available 2016-09-22T10:15:41Z
dc.date.submitted 1998 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/81212
dc.description.abstract This study attempts to determine to what extent the behaviour of a particular group of clothing enterprises, the small, mostly informal clothing enterprises operating at the Essenwood Craft Market, reflects the global trends in the shifting nature of competition. The activities of the Essenwood clothing enterprises are found to reflect the shift in the nature of competition, and particularly the growing importance of retailing and marketing arrangements for competitiveness. The enterprises are targeting niche markets and emphasising product quality and design innovation. Retailing through the Craft Market allows these small enterprises to benefit from an environment conducive to consumption, while facilitating close contact with customers. The firms are not, however, taking advantage of the clustering of retail arrangements to co-operate with one another on matters of mutual interest. The informal nature of these enterprises seems to reflect a desire for economic independence, rather than the negative effects of economic restructuring, or a strategic shift of production from the formal to the informal sector. The study suggests that informal enterprises can be dynamic and growth-orientated, and questions whether the White Paper on Small Business recognises this. en
dc.language English en
dc.subject Town and regional planning en
dc.subject Economic factors en
dc.title The response of small informal firms to global trends: the case of clothing stalls at the Essenwood Craft Market en
dc.type Masters degree en
dc.description.degree MA en


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