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Die veranderlikes wat die beeld van 'n winkelsentrum bepaal: 'n bemarkingskakelkundige ondersoek

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dc.contributor.author Botha E en
dc.date.accessioned 2016-09-22T07:15:46Z
dc.date.available 2016-09-22T07:15:46Z
dc.date.created 1996 en
dc.date.submitted 1998 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/8924
dc.description.abstract Determines the opinion of consumers regarding certain variables that influence the image of the shopping centre. This has been done by means of questionnaires. The results of the questionnaires are used to determine the relative importance of the variables that influence the image of the shopping centre. A number of hypotheses are posed regarding the public's attitude towards marketing public related actions and the variables that influence the image of the shopping centre. The results of the research confirm that consumers regard these variables as important. en
dc.language Afrikaans en
dc.subject Communication science en
dc.subject Mass media (General) en
dc.title Die veranderlikes wat die beeld van 'n winkelsentrum bepaal: 'n bemarkingskakelkundige ondersoek en
dc.type Masters degree en
dc.description.degree MCom en


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