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Oorreding in enkele Gauteng-dagblaaie voor die 1992 referendum

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dc.contributor.author Jonkheid E en
dc.date.accessioned 2016-09-22T07:16:07Z
dc.date.available 2016-09-22T07:16:07Z
dc.date.submitted 1996 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/9439
dc.description.abstract Various forms of persuasion play a major role in convincing the electorate to accept a specific message. Despite having individual media agendas, the press made a concerted effort to persuade the electorate to participate in the 1992 referendum and to cast a particular vote. Persuasion by the press centred on several main themes. Including the reasons for holding/boycotting the referendum, the respective implications of a "yes" or "no" option, the creation of a positive climate around the convincing outcome of a "yes" result, and references to the "no" option. When the press confronted the electorate with the implications of the respective options, it was consistently in favour of the "yes" option, while the implications/disadvantages of the "no" option were constantly highlighted. After analysis of the selected newspapers, it was apparent that front-page reports in general, and lead articles in particular, uniformly and consistently aimed at persuading people to take part in the referendum as well as to exercise the "yes" option. The media agenda of the selected newspapers in the period directly before the 1992 referendum was remarkably uniform. en
dc.language Afrikaans en
dc.subject Communication science en
dc.subject Journalism and the press en
dc.title Oorreding in enkele Gauteng-dagblaaie voor die 1992 referendum en
dc.type Masters degree en
dc.description.degree MA en


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