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Distribusiestrategie"e vir die bemarking van kunsmis in die sentrale gebied

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dc.contributor.author Heyns GF en
dc.date.accessioned 2016-09-22T07:16:11Z
dc.date.available 2016-09-22T07:16:11Z
dc.date.created 1988 en
dc.date.submitted 1991 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/9530
dc.description.abstract The aim of this study was to develop a distribution for a fertilizer company operating in the South African agricultural market. Sales of fertilizer have fallen over the last eight years because of a sharp decline in total market size and the deterioration of the financial position of the South African farmer. An overview of the historical development of the fertilizer industry in South Africa is given and serves as background information to the study. The theory of strategic marketing planning is discussed; a model for distribution planning and management is developed, and certain distribution strategies based on the model are proposed. A market survey was done among farmers in parts of the Orange Free State, Transvaal and north western Cape. The purpose of the survey was to gather information on the perceptions of the farmers on the following matters: demographic information; image of the fertilizer industry; existing services rendered; need for future services; price of the product; communication channels. The proposed distribution strategy is aimed mainly at the operations of the sales department as an integral part of the distribution function. en
dc.language Afrikaans en
dc.subject Business administration / Business leadership en
dc.subject Marketing management en
dc.title Distribusiestrategie"e vir die bemarking van kunsmis in die sentrale gebied en
dc.type Masters degree en
dc.description.degree MBA en


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