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Blanke en swart toerismebehoeftes in 'n industri"ele gebied : 'n vergelykende studie

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dc.contributor.author Bezuidenhout HMA en
dc.date.accessioned 2016-09-22T07:16:15Z
dc.date.available 2016-09-22T07:16:15Z
dc.date.created 1989 en
dc.date.submitted 1990 en
dc.identifier.uri http://hdl.handle.net/20.500.11892/9617
dc.description.abstract Tourism is well known for its economic benefits; for example, earnings in foreign exchange, employment for various types of workers, and infrastructural development. South Africa has lost many foreign tourists due to political unrest and economic sanctions. It is therefore important to promote the local tourist industry. In the past the emphasis was on the white tourist, and little is known about the black tourist. This study was undertaken to determine the similarities and differences between black and white tourist market needs and perceptions. It consisted of theoretical research followed by an empirical survey carried out at Vanderbijlpark and surroundings. What emerged was that both groups feel a need to travel for pleasure. Family visits take up a large part of black person's vacation. Durban was found to be a desirable destination for blacks; Cape Town, for whites. Travel agents play a minor part in the travel planning of all races: many blacks are unaware of their existence. Both the black and white markets offer growth potential. en
dc.language Afrikaans en
dc.subject Business economics en
dc.subject Marketing management en
dc.title Blanke en swart toerismebehoeftes in 'n industri"ele gebied : 'n vergelykende studie en
dc.type Masters degree en
dc.description.degree MCom en

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